Beauty brands are increasingly sourcing innovative materials, such as ocean plastics, molded pulp, and more. 

Now, one of Canada’s leading beauty retailers, Shoppers Drug Mart, has launched a new collection made with the material—Big Planet, Big Love by Quo Beauty.

Quo Beauty is a sustainable beauty brand with an assortment of color cosmetics developed in collaboration with Oceanworks, and the packaging made from renewable materials and reclaimed, ocean-bound plastic.

The line includes 30 vegan and cruelty-free beauty products and accessories.

The packaging is designed to highlight the brand’s eco-friendly stance, with images of dolphins and sea turtles printed on clear compacts and palettes. 

Kelly Jessop, Vice President, Category Management, Shoppers Drug Mart, comments, “We are committed to finding innovative product and packaging solutions to support our sustainability goals. For example, we’re making it easier for Canadians to create more sustainable beauty routines with our Quo Beauty brand. Working with Oceanworks on select cosmetic products means that consumers can take an active role in reducing ocean plastic pollution with their beauty purchasing decisions.”

The Big Planet, Big Love collection from Quo Beauty includes colour cosmetics, hair and makeup accessories, nail color and jewelry. The entire collection is vegan, cruelty-free and PETA-certified with a focus on sustainability.

Packaging innovations include the use of Oceanworks reclaimed ocean-bound plastic in eye and face palettes (100%), facial mist bottles (76%) and lip/cheek products (37-45%).

Product innovations include the launch of reusable accessories such as swabs and cleansing pads, and the use of bio-sourced materials from renewable vegetal sources in the brand’s plant-based nail color range.

Shoppers Drug Mart is an independent operating division of Loblaw Companies Limited.

The launch is the latest in a long line of announcements related to Loblaw Companies Limited environmental, social and governance (ESG) efforts.  Notably, to help fight climate change, Loblaw is committed to ensuring all control brand and in-store plastic packaging will be fully reusable or recyclable by 2025.